Weird advertising - Lynx / Axe

Lynx / Axe have a simple but effective advertising strategy which is basically - 'use our product and hot girls will flock to you'. 

This is their new advert for their 'black' range:
http://www.tvadmusic.co.uk/2015/03/lynx-black-bring-the-quiet/

I get the idea that the new version of their product is understated and subtle and matching that with a slow and calm version of a song is part of their branding, but really it just doesn't work for anyone who knows the original track. Once you figure out what it should sound like (it took me a while because it is such a mangled version of the original that you have to fish it out purely by the lyrics) it just grates on your soul.

This track has to rank pretty near the top of the list of weirdest covers ever attempted. The ad companies seem to think if they copy Joh Lewis and take a familiar old song and play it slowly and acoustic that it will automatically be cool. Doesn't really work when you clash the lyrics and meaning of the original with the style of the new arrangement. 

For anyone who doesn't realise what the original was like you can find a version here: https://www.youtube.com/watch?v=VZY03tEIDKA